Today is a Blood Red Monday in South Africa: an example of SYMBOLIC MANAGEMENT in public administration:
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Crime is getting out of hand in the country. Our streets are flowing of blood from all the victims of crime. Crime is something you can't see. All victims of crimes feel isolated. If you wear red on a monday, it will make CRIME visible and known
All you have to do is wear something RED on Monday.
You could wear :
Enough is enough. We will not be oppressed by criminals in this country.
IF we stand together we can take back peace in our homes and lives. We fought apartheid we can fight crime.
In reality there are only a small percentage of tsotsi's that are giving our country a bad name and putting fear in us.
Aims of Blood Red Monday – Say NO to CRIME in South Africa:
Let's take a stand against crime in our beautiful land.
In memory of all the lives lost to crime.
- sends a strong message: on a deep emotional level (reference to spilled blood)
- raises awareness
- creates a sense of belonging by using same symbolic attributes (color red)
Classical example often used in politics (best campaigns would have a kick-line, e.g. Obama for Change, a visual attribute, e.g. a clenched fist for ANC, and a mass outreach: make sure your message cascades all the way down through the organization).
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Support Blood Red Monday – Say NO to CRIME in South Africa
image source: www.younglions.co.za
Support Blood Red Monday – Say NO to CRIME in South Africa
- Are you a victim of crime?
- Do you know someone that is a victim of crime?
- Are you sick and tired about the crime in South Africa?
- Do you want to make a stand against crime?
Crime is getting out of hand in the country. Our streets are flowing of blood from all the victims of crime. Crime is something you can't see. All victims of crimes feel isolated. If you wear red on a monday, it will make CRIME visible and known
All you have to do is wear something RED on Monday.
You could wear :
- a red shirt,
- red tie,
- red ribbon,
- red arm band,
- red bracelet,
- red scarf,
- red hat,
- red tshirt,
- red dress,
- red shoes
- red clown nose.
Enough is enough. We will not be oppressed by criminals in this country.
IF we stand together we can take back peace in our homes and lives. We fought apartheid we can fight crime.
In reality there are only a small percentage of tsotsi's that are giving our country a bad name and putting fear in us.
Aims of Blood Red Monday – Say NO to CRIME in South Africa:
- Awareness that there is a crime problem
- people to identify with each other that there is a crime problem
- people to share their crime problem with each other
- To discuss and find out the root cause of the crime problem
- Find the solution to the crime problem
- Eventually combat and act against the crime problem
Let's take a stand against crime in our beautiful land.
In memory of all the lives lost to crime.
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