The key take-aways from The Thank You Economy summarized by Get Abstract:
- Your great-grandparents grew up in a world where good customer relationships mattered.
- But corporations’ restless pursuit of profits has led to the elimination of all unnecessary niceties in order to cut costs.
- Social media have returned power to the customer, making firms more mannerly and creating the “Thank You Economy,” which cares “obsessively” about customers.
- The “culture of caring” must start at the top and reverberate through the organization.
- If you want your culture of caring to reach the customer, your employees must share your philosophy. Care more about them than about your clients or your competition.
- Interactions with your customers must be heartfelt, visceral and authentic.
- If your forays into social media haven’t worked, you’re probably doing it wrong.
- Quality is more important than quantity when it comes to social media initiatives. “Use shock and awe to blow your customers’ minds and get them talking.”
- Despite – and due to – technological advances, marketing is more difficult now than ever.
- Social media likely will change in the future as new technologies give rise to new ideas and platforms, but the vibrant, vocal online community is here to stay.
